The Ask: Create an introduction brief that announces The Cheesecake Factory coming to Canada. Include a tagline, headlines, and one example of long copy.
Introduction brief
The Cheesecake Factory is now in Toronto. Everyone loves cheesecake, and this is excellent news for people who have that sweet tooth. As sugar is a concern these days and isn’t considered to be a part of a healthy diet, everyone should let loose and enjoy themselves from time to time. Why not choose a company who are experts at desserts and love their fans?
Tagline
We love you even more than our cheesecake. That’s love.
Headlines
1) Everything you need for breakfast, lunch, and dinner, especially dessert.
2) We recommend a no sharing policy.
3) Family, Friendship, Cheesecake.
Long Copy
Everything you need for breakfast, lunch, and dinner, especially dessert.
Hello Canada! We are pleasured to announce our first store in Canada, and it will not be our last! If you haven't already heard, The Cheesecake factory is the place to be when you have the sudden urge in your stomach and you just quite don’t know how to fulfill its every need. We guarantee satisfaction whether you will be joining us for breakfast, lunch, or dinner, and of course, we can’t forget dessert. We at The Cheesecake factory are famous for our; you guessed it: cheesecake. We understand if you become a familiar face, and we welcome it! You will be amazed by the wide variety we offer with our cheesecake, all we ask is you please do not drool all over the menus, and try your best not to drool over your cheesecake! The Cheesecake factory is here to stay in Canada, and we are happy we started in the six.
